Free guides
The numbers I read
and how I read themFive numbers every founder should know cold. How to calculate them, what good looks like, and how investors read them.
Guide No. 1
The startup board meeting agenda
A startup board meeting agenda that fits in 90 minutes: promises, numbers, one big decision, executive session. Copy the template, plus what to send the board beforehand.
7 min read
Guide No. 2
Net revenue retention
Net revenue retention measures how much revenue your existing customers bring a year later. The formula, GRR, net dollar retention, a worked example and what investors look for.
6 min read
Guide No. 3
Burn multiple
Burn multiple is net burn divided by net new ARR. The formula, the benchmarks investors use, a worked example and the three ways founders fool themselves with it.
5 min read
Guide No. 4
The SaaS magic number
The SaaS magic number tells you how much new annual revenue each dollar of sales and marketing bought. Formula, benchmarks, a worked example and the traps.
5 min read
Guide No. 5
CAC payback period
CAC payback period is how many months of gross profit it takes to earn back what you spent to win a customer. Formula, benchmarks, an example and the mistakes that flatter it.
5 min read