Before the meeting: send the pack
Send the board pack 48 to 72 hours ahead. The meeting is for discussion, not for reading slides out loud. If people read the numbers beforehand, you skip straight to the parts that matter.
The rule: numbers in the pack, questions in the meeting. And if there is bad news, nobody on the board should read it for the first time in the pack. Pick up the phone the day you know.
The agenda, item by item
- Housekeeping, 5 minutes. Approve the last minutes and the formal items: option grants, policies, signatures. Batch them into one consent vote. Nobody needs to debate the minutes.
- Last meeting's promises, 10 minutes. Every commitment made last time, graded out loud: kept, partly kept, still open, dropped, broken. This is the item most boards skip, and the one that tells me the most.
- The numbers, 20 minutes. Revenue movement, cash and runway, efficiency, pipeline. Only what changed and why. The detail is in the pack.
- What's working, what isn't, 15 minutes. The founder's honest read, one page. Not a highlights reel. If everything is working, I stop believing the page.
- The one big topic, 30 minutes. One strategic decision or problem: a hiring plan, pricing, a fundraise, a market. Send a short memo with the pack so people arrive with a view.
- Decisions and new promises, 5 minutes. Write down what was decided, who owns what, and by when. These become item 2 next time.
- Executive session, 5 minutes or more. The board without management, then one director gives the CEO the feedback the same day.
The template, ready to copy
Board meeting agenda
[Company] Board meeting, [date], [time to time] Attendees: [directors], [observers], [management] Pack sent: [date, 48 to 72 hours before] 1. Housekeeping (5 min) - Approve minutes of [last meeting date] - Consent items: [option grants, policies, other approvals] 2. Promises from last meeting (10 min) - [Promise] / owner / due date / Kept, Partly, Open, Dropped or Broken 3. The numbers (20 min) - Revenue: starting MRR, new, expansion, contraction, churn, ending MRR - Cash: bank balance, net burn (3-month average), runway in months - Efficiency: burn multiple, CAC payback - Pipeline: weighted pipeline vs plan for next quarter 4. What's working, what isn't (15 min) - Founder's one-page read 5. Main topic: [one decision or problem] (30 min) - Memo sent with the pack - Decision needed: [yes/no question the board must answer] 6. Decisions and new promises (5 min) - [Decision] / owner / due date 7. Executive session (5 min+) - Board only, feedback to the CEO the same day
What goes in the numbers section
Four blocks. If a slide does not fit one of them, it goes in the appendix or nowhere.
- Revenue movement. Not just MRR, the bridge: what you started with, what was added, what expanded, what shrank, what left. Ending MRR alone hides churn behind new sales. The bridge also gives you net revenue retention for free.
- Cash. Bank balance, net burn on a 3-month average, runway in months and the month cash hits zero. Run it through the burn rate calculator, and check whether you are default alive.
- Efficiency. The burn multiple for the whole company, CAC payback for sales and marketing. Two numbers, not ten.
- Pipeline. Weighted pipeline against next quarter's plan. If coverage is thin, say it here, not in three months.
Four ways board meetings go wrong
- Updates instead of decisions. If the board leaves without having decided anything, it was a webinar.
- Surprises. Bad news first heard in the meeting burns trust you will need later. Call ahead.
- No memory. Promises made and never checked teach everyone that promises are optional. Grade them every time.
- Vanity metrics. Sign-ups, page views, total customers since launch. If it only ever goes up, it is not telling you anything.
How often, and how long
Early-stage companies often meet monthly or every six to eight weeks. Later, quarterly is common, with a written investor update in between. Ninety minutes is enough for an early-stage board if the pack went out on time. Two hours if the main topic is heavy.
Whatever the cadence, the numbers should be read every month. A quarter is a long time to find out the runway moved.
Where George fits
This is the review George runs every month: last month's promises graded, the MRR bridge, cash and runway, pipeline, then a verdict. If you don't have a board yet, or yours meets quarterly and you want the numbers read in between, that is what he is for.